$4.4 billion Asana used its own tool to plan its successful direct listing today, and its CEO says it proves how useful it can be to its next wave of big customers (ASAN)

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Productivity startup Asana completed its direct listing and made a debut as a public company on Wednesday, with its stock closing 37% over its reference price of $21 — giving it a valuation of $4.4 billion at market close. That’s well above its last private valuation of $1.5 billion as of late 2018.

Asana — first started up in 2008 by Facebook cofounder Dustin Moskowitz and early Facebook and Google engineer Justin Rosenstein — makes a project-tracking tool that helps teams large and small coordinate and manage their daily, weekly, and monthly tasks. The founders have said

Read more    Source: businessinsider.com

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