Marketing shakeup at Red Bull after Black Lives Matter controversy

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Hi! Welcome to the Insider Advertising daily for October 1. I’m Tanya Dua, a senior advertising reporter at Business Insider, filling in for my colleague Lauren Johnson while she’s away this week. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at

Today’s news: Red Bull’s marketing shakeup, the nine main ways creators earn money, and why Molson Coors is making and distributing Topo Chico hard seltzer with Coca-Cola.

Red Bull laid off marketing staff and named a new CMO after internal controversy over Black Lives Matter

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