1-800-Flowers’ revenue increased 12% in the last quarter. The company’s CMO reveals how it’s adapting its business and advertising as people send more flowers during the pandemic.

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Business Insider has launched a regular series where we talk to chief marketing officers about how they are confronting challenges from data-driven marketing to in-housing. While some companies grapple with the fallout of the coronavirus on their businesses, 1-800-Flowers’s business is blossoming, with revenue up more than 12% year-over-year in the most recent quarter. In the second installment of the series, we talked to 1-800-Flowers CMO Amit Shah about how the company is adapting its business as people send more flowers, how it’s increasing its ad spending, and why product and marketing need to work more closely together.

Read more    Source: businessinsider.com

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