10 big business deals that are changing the pet industry

The pet industry has long been almost boringly stable, having proved itself to be recession-proof (or at least recession-resistant). But it has also been ripe for innovation, with new products and services and new ways of selling to consumers as customers’ behaviors and tastes change—along with the ways they project those behaviors and tastes onto their pets.

For more, see “It’s a dogfight at America’s pet stores as COVID-19 upends the $96 billion industry.”

In recent years, those factors have earned the $95.7 billion industry plenty of attention from merger-and-acquisition bankers and tech investors alike. Here are some of the biggest deals of

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