3 Ways Stories Establish Trust, Truth and Loyalty in Business Today

As entrepreneurs and leaders, we talk a lot about the importance of communication. We’ve built up an arsenal of great tools that help us effectively reach our employees and customers, from company-wide emails that provide updates to employee offsites that provide an outlet for professional learning and team building. However, one critical tool continues to be underutilized and undervalued: the power of storytelling.

We all love stories and we are all storytellers. Stories are what differentiates us as human beings. It’s how we forge connections with each other and build trust within our communities. Each story is an emotional journey that