A 15-year-old ‘slime’ influencer made $1,000 in sales in a week after TikTok star Addison Rae reviewed his homemade products and it shows the app’s e-commerce potential

Slime accounts on social media, in which users post videos of themselves playing with the squishy and stretchable compound, have gained the attention of millions of internet users.  And slimes and other arts and crafts products have seen a bump in engagement on social media in recent months as at-home consumers look for new sources of entertainment while sheltered in place. Slime creator Ricky Waite said his TikTok profile blew up after popular influencer Addison Easterling reviewed one of his slimes earlier this month, driving over $1,000 in slime sales on his Etsy shop and adding 40,000 followers