Lisa Wu, a partner at Norwest Venture Partners, focuses on a consumer group of investments, mostly in the direct-to-consumer space. Wu said that she is keeping an eye on companies that are focusing their efforts on winning over Gen Z consumers. She gave the example of Depop, a Gen Z-targeted social shopping app, that she says is doing well by honing in on the values of Gen Z. In a statement to Business Insider, Depop’s chief marketing officer Peter Semple said that the app is meant to help young entrepreneurs quickly start selling clothes from their own closets.
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