A VC who backed Jet, Plaid, and Ritual explains why she’s now eyeing startups like Depop that target Gen Z shoppers

Published on:

Lisa Wu, a partner at Norwest Venture Partners, focuses on a consumer group of investments, mostly in the direct-to-consumer space. Wu said that she is keeping an eye on companies that are focusing their efforts on winning over Gen Z consumers.  She gave the example of Depop, a Gen Z-targeted social shopping app, that she says is doing well by honing in on the values of Gen Z. In a statement to Business Insider, Depop’s chief marketing officer Peter Semple said that the app is meant to help young entrepreneurs quickly start selling clothes from their own closets.

Read more    Source: businessinsider.com

Leave a Reply