Adidas said it would invest $20 million to support Black communities after facing rising pressure from employees to address racism

Adidas said it would invest $20 million into Black communities over the next four years in the US, after reports said employees pushed the sportswear brand to increase its efforts in handling racism. The company’s initiatives include investment into an adidas Legacy, a basketball platform for deprived communities, a school that teaches footwear design, and a program that honors the Black community through sport. The retailer’s announcement followed a public Instagram post by an Adidas employee, Aric Armon, who spoke about an unpleasant experience with a former colleague that left him disappointed with his employer’s code of conduct.

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