AI IN CONTENT MARKETING: How leading marketers are taking advantage of AI to accelerate content generation, better understand content performance, and refine content promotion

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In the last decade, marketers have embraced the value of creating and distributing content to different audiences asa means of driving engagement, building authority in an industry, and guiding consumers through the purchasing process. Whether it be through blog posts, case studies, or ebooks, content marketing is now a core part of most modern digital strategies.

Advancements in subdivisions of AI, like natural language processing, have fostered the creation of a range of AI-powered content tools. For

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