As reopening becomes polarized, businesses need to use common-ground language

If aliens had descended on the United States anytime over the past couple of months and turned to multiple news outlets to try to decipher what was really going on with this COVID-19 pandemic—bear with me here—they would have been utterly confused. What they would have seen on CNN is very different from what they would have seen on Fox News, especially in recent days, as stories of a supposed “Obamagate” scandal have overtaken virus coverage on the latter news outlet.

Even the words most commonly used in coverage of the virus is markedly different in liberal-leaning versus conservative-leaning outlets,