BANKING AND PAYMENTS FOR GEN Z: These digital natives are the next big opportunity — here are the winning strategies

This is a preview of the Banking and Payments for Gen Z research report from Business Insider Intelligence. 14-Day Risk Free Trial: Get full access to this and all Payments industry research reports.

Generation Z, defined as customers born between 1996 and 2010, hold up to $143 billion in spending power, but haven’t yet developed brand loyalties that dictate where they store and spend that money.

For banking and payments providers, attracting these customers while they’re young could lead to lucrative relationships throughout their lives, with value increasing as they age, earn more money, and expand the

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