CEOs of top ad holding companies WPP, Omnicom, Publicis, IPG, Dentsu, and MDC Partners are starting to focus on bringing staff back to the office in September or October at the earliest. Omnicom and Dentsu laid out detailed, three-step plans. CEOs said people wouldn’t be required to return if they’re uncomfortable. Click here for more BI Prime stories.
The world’s largest advertising holding companies have furloughed and laid off thousands of employees in the past nine weeks as clients like PepsiCo and AB InBev pause ad campaigns and cancel multi-million-dollar commitments.
Now, the holding companies are preparing
Read more Source: businessinsider.com