Colorado Health Plan Deploys Texting for COVID-19 Medicaid Outreach for Its Members

What You Should Know:

– Colorado Access has deployed a text message program to its Medicaid members to quickly distribute basic facts on COVID-19 and health risk information, as well as resources for people who might be struggling with their mental health during the pandemic and information on where to get food and unemployment support. 

– Through its partnership with Welltok, the health plan sent more than 700,000 texts over three weeks in English and Spanish. Using Welltok’s data and analytics, they were able to target the right members with the right content.

 Colorado Access, a

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