Consumers are switching to a digital-first shopping mindset. Businesses can follow these steps to keep up with them.

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By Carleigh Jaques, senior vice president, general manager, CyberSource at Visa

Many merchants are currently closed, and those that remain open often struggle with low foot traffic and new consumer demands due to social distancing. While businesses face unique challenges, one critical decision can no longer be an option — a digital presence.

Amid the pandemic, consumers are switching to a digital-first mindset and expect to find, purchase, and receive goods quickly, safely, and securely — all from home or at a socially acceptable distance. This shift is requiring businesses of all sizes to reinvent their business models to

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