D2C101: Lessons Learnt From Studying Most Successful Brands

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Retail as an industry is one that is so core to how we live our lives, but is often ignored when thinking about innovation and disruption. When I set out to start this series on D2C brands, I wanted to figure out why we should care about the evolution of retail, and what the new face of this industry looks like. In part 1, I set out to answer the first part of this fundamental question.

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