Energy drink company G Fuel ended its sponsorship of internet drama reporter Keemstar after claims that he influenced another YouTuber who died by suicide

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After an explosive “Content Nuke” video by Ethan Klein about Daniel “Keemstar” Keem criticizing the YouTube drama reporter’s conduct, Keem announced his longtime sponsorship with energy drink company G Fuel ended. Keem said he “walked away” from the gaming and esports energy drink brand after an outpouring of hate overwhelmed G Fuel’s recent social media posts, which spawned from h3h3Production’s Klein. Klein’s “Content Nuke” criticized Keem’s reports on fellow YouTuber Etika, who died by suicide in June 2019 after turbulent appearances on DramaAlert, Keem’s flagship YouTube channel. Visit Business Insider’s homepage for more stories.

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