Facebook and Instagram roll out Shops, turning business profiles into storefronts

Starting today, you’ll be able to browse and buy products directly from a business’ Facebook Page or Instagram profile.

Both Facebook and Instagram already supported a degree of e-commerce — for example, Facebook has its Marketplace and will likely make a bigger push through its Libra cryptocurrency initiative, while Instagram allows users to buy products featured in posts and ads. But the company’s new tools go further, enabling businesses to create a full-fledged Facebook Shop.

After all, the pandemic has probably made consumers even more likely to treat Facebook and Instagram profiles as the go-to source of information