Facebook has unveiled a new e-commerce platform and several new shopping features in an effort to make its social network more relevant for business.
Facebook CEO Mark Zuckerberg announced the changes Tuesday in a live video broadcast on the social network in which he positioned the new shopping service as a way to boost small businesses, especially those struggling during the coronavirus pandemic.
“Our goal is to make shopping seamless and empower anyone from a small-business owner to a global brand to use our apps to connect with customers,” Zuckerberg said.
The new e-commerce platform, called Facebook Shops, is a further step in
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