HBO to Retire HBO GO to Simplify Streaming Service Branding, But It’s Still Confusing

HBO GO users will be migrated to HBO Max next month, while HBO Now will be rebranded as simply HBO. Confused? Let us explain.

HBO is trying to simplify its trio of video streaming services by retiring HBO GO, the oldest of the three, and rebranding HBO Now.

The company will sunset HBO GO on July 31. Most users will be moved over to the recently launched HBO Max, which gives users access …

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