How AI and Machine Learning Are Infiltrating the Media Industry

For the past few years now, the increasing digitalization of customer journeys and the exponential improvement of cloud technologies and computing capacities have invited media groups to rethink the way they do business. If it sounds like I’m using long words to say “digital disruption”, trust your instinct. Many of these disruptions have been centered around the mountains of data media groups have access to, and what Artificial Intelligence (AI) (and machine learning more specifically) could do with it. Indeed, while artificial intelligence has been fully embraced by a plethora of pure players (Spotify, Netflix, Buzzfeed, Disney…) traditional actors are