How social media normalize hate and dehumanization

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A recent analysis of discourse on Facebook highlights how social media and an individual’s sense of identity can be used to dehumanize entire groups of people.

“Fundamentally, we wanted to examine how online platforms can normalize hatred and contribute to dehumanization,” says coauthor Jessica Jameson, a professor of communication at North Carolina State University. “And we found that an established model of the role identity plays in intractable conflicts seems to explain a great deal of this behavior.”

For this study, the researchers assessed discourse on a Facebook page that was noteworthy in Israel for propagating right-wing hate speech. Specifically,

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