How to Innovate When You and Your Team Don’t Want To

Now is the time to innovate, to get set up for the new normal, to be on the front foot as we tiptoe through the covid tulips. But let’s face it, who has the energy for innovation right now? Change is hard at the best of times, let alone when we are still juggling the uncertainty of a pandemic world. Ugh. Yet innovate we must, or face the oblivion of irrelevance. 

We know that stuff needs to shift, but our anti-change brain is run by the amygdala, our primitive threat detector, and it no-likey. The status quo, even if