IAC’s Dotdash has built a profitable business out of service content. Now it’s setting its sights on selling products like paint and makeup.

IAC’s Dotdash has avoided the layoffs and furloughs that have impacted many media companies in the pandemic. It’s an example of how even an ad-based business can survive tough times, with evergreen service content that’s advertiser-friendly and can be extended to commerce.   The company also has grown its commerce revenue with new licensed home products like housepaint that are well suited to people while they’re in lockdown. Click here for more BI Prime stories.

Media companies have been walloped as advertisers slash spending in the pandemic, but IAC’s Dotdash has been a rare exception.

Dotdash — a