Instagram-friendly cookware brand Great Jones has seen sales soar and web traffic increase 40% as Americans spend more time in their kitchens

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Great Jones, the rapidly growing cookware company beloved by millennials, is seeing a rise in demand for its colorful Instagram-friendly cookware as Americans remain sequestered at home.   Great Jones was recently ranked as one of the fastest-growing direct-to-consumer brands by SimilarWeb, with an increase in traffic of 42.1% quarter-over-quarter and nearly 50,000 average monthly website visits.  “One specific barrier to cooking is time and now everyone has the time to either learn how to cook or invest in their skill sets in cooking in a deep way and no one’s going to unlearn that behavior,” Great Jones co-founder

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