‘It’s brand safety, not political activism’: High-ranking executives from IPG and other ad agencies are calling on marketers to take a collective stand against Facebook

The head of paid social at prominent ad-buying agency IPG Mediabrands called on marketers to reconsider advertising on Facebook, as the social media giant’s handling of President Trump’s posts in the aftermath of the death of George Floyd is questioned. Elijah Harris, SVP of paid social at Interpublic Group’s IPG Mediabrands, said that consumers have come to expect transparency from the brands they support, align with brands that share their values, and expect those brands to speak out on important social issues of the time. This is also not the first time that a platform has come under

Leave a Reply