It’s Time to Start Thinking of the ‘Why’ as much as the ‘What’

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by Marina Hadjipateras

How Purpose-Driven Investing is Taking a Front Row Seat Amidst the Pandemic. Finally.

From family foundations to institutional investors, triple bottom line investing is finally breaking through to the mainstream. The visibility and durability of purpose-driven companies has been on the rise for years, but recent global uncertainty has earned these socially-conscious businesses the attention of big investors. As they increasingly eye triple bottom line companies and private equity, that attention trickles down into the world I know best: early-stage startup investing with an eye on purpose.

That’s a sweeping change — and it’s long overdue.

Once written off

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