Leaked documents show how Adidas is confronting racism internally by banning certain phrases like “asset” among employees

Adidas is banning and reviewing certain phrases from use by its internal workforce. The athletic-wear company announced the changes internally in a 13-page deck sent to North American leadership on Monday titled “United Against Racism.” The deck was viewed by Business Insider. The use of the word “asset” to refer to people has been discontinued. Phrases like “Urban,” “Streetwear hound,” “Ghetto,” and “Predator” are also under review.  Adidas has also disassociated from a 2015 graphic that closely resembles a hand gesture used by white supremacists. Adidas did not return Business Insider’s request for comment for this story. Visit

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