Leia Ruseva: “You need to be able to put yourself in the customer’s shoes”

Empathy is key. You need to be able to put yourself in the customer’s shoes, see what the problem looks like from their perspective and understand how you can help make their lives better. We came up with our current business model because a customer was telling us that they didn’t like how all the current solutions were asking them to pay a monthly fee, regardless of tangible value was provided or not. To us, this was an opportunity to stand out. I also think it helps if you’re solving a problem that you personally have experienced. Then