Lysa Miller: “Competition is one factor that forces companies to improve customer experience”

if you don’t listen to the customer from the beginning, a disconnect is bound to happen. The customer’s requirements must be upfront in the beginning of the process so that the needs are met above expectations. Not every project is the same, and identifying each customer’s differentiator is crucial. If the customer does not feel they were listened to, even if the project is successful, they will not be 100% happy.

As part of my series about the five things a business should do to create a Wow! customer experience, I had the pleasure of interviewing Lysa Miller,