Nestlé is opening a plant-based meat factory in China, its first in Asia

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The world’s largest market for meat is developing a taste for the fake stuff.

According to Euromonitor International, sales of plant-based meat in China increased from $7.2 billion in 2014 to $9.7 billion in 2018. Now Nestlé, the Swiss food and drink giant, plans to build a new manufacturing site in Tianjin—72 miles from Beijing—to churn out meat alternatives.

“In recent years, the food sector has undergone a quiet revolution as people are choosing more and more healthy, nutritious, and environmentally friendly foods,” Nestlé said in a statement Wednesday, announcing a $103 million investment in its China production facilities including

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