Personal Branding In Times Of COVID-19. How Do You Win The Contest For People’s Attention?

Over the last two months, most of our lives have changed dramatically. The World Health Organisation declared COVID-19 as a pandemic, but it is much more than a public health problem. It is also an economic one that affects billions of individuals around the globe and has far-reaching implications for the way people live and work across Europe and the globe.

It is also clear that the consequences of COVID-19 will remain visible for years to come. Certain trends in the business and job market are already apparent, such as decreasing employment, and thus higher competition, an increasing work-from-home culture and