Post-Covid-19 Questions: Where Is The Balance Of Virtual Vs. In-Person?

Zayna Khayat, PhD, Future Strategist at SE Health

Our legacy infrastructure, protocols, and capabilities were put to work overnight to accelerate the adoption of virtual channels. Many of the ways we did this were band aid solutions and workarounds that are simply not sustainable. Now that we realize that we will need to work this way for at least 18 months of “crisis.” No one is talking enough about the investment that it will take to sustain these channels as a viable alternative to in person. Sustaining needs investment (cash, time) to rebase underlying systems, processes, etc. which almost