Social Distancing Shifts Hospices Toward Digital Marketing

Hospices are using virtual communication to support the health of their businesses as well as the health of their patients during the ongoing pandemic. In a time of social distancing and sheltering-in-place, providers have had to up their games when it comes to digital marketing. 

Traditional hospice marketing has largely relied on methods such as face-to-face sales calls with referral partners, including nursing homes, hospitals and physicians’ offices. During the COVID-19 outbreak, nursing homes and hospitals nationwide have severely restricted access to their facilities, often disrupting hospices’ marketing efforts. Hospice clinicians have even had difficulty accessing patients in nursing homes