Spotify shares soar on news of Joe Rogan’s exclusive podcast deal

Spotify Technology SA signed a deal with comedian and TV host Joe Rogan, gaining exclusive rights to one of the most popular and influential audio programs in the U.S. and sending its stock up more than 11%.

Rogan will make his podcast, “The Joe Rogan Experience,” available on Spotify starting Sept. 1, with the show becoming exclusive to the service later this year, the company said Tuesday. Spotify also gains exclusive rights to videos that Rogan films while taping his podcast.

Signing Rogan is a coup for Spotify, which has invested hundreds of millions of dollars in original podcasts over