Spotify signs ‘The Joe Rogan Experience’ to an exclusive multi-year deal

Over the past couple of years, Spotify has demonstrated a long-term commitment to the podcasting format by shelling out money hand over fist. The music streaming service has made a number of high-profile acquisitions, including production company Gimlet and editing tool Anchor, but today’s news may well be the biggest of all.

The company has signed The Joe Rogan Experience to an exclusive multi-year licensing deal. The show will hit Spotify September 1, and become exclusive to the platform later in the year. Rogan is arguably the biggest and most influential voice in the medium.

The podcast has