The biggest mistake TikTok job applicants should avoid during an interview, according to a hiring exec at the company

TikTok is scaling up quickly in the US, with hundreds of current job openings for roles in cities like New York, Los Angeles, Austin, and Chicago. Business Insider spoke to Kate Barney, the company’s head of HR for TikTok America’s global business solutions team, to learn more about how to successfully apply for a job at the company. One major mistake applicants should avoid — particularly among non-Gen-Z applicants — is saying they don’t think TikTok is “geared for me.” Failing to scroll through the app ahead of an interview suggests that an applicant hasn’t done their homework