The challenge of plumbing the toilet-paper pipeline

Let’s talk about toilet paper.

I know what you’re thinking. What does TP have to do with tech? Bear with me, and I’ll get to that.

First, let me direct you to Jen Wieczner’s “The case of the missing toilet paper” in the current issue of Fortune. I encourage you to read it for many reasons. It answers some of the existential questions of our time, including: What happened to all the TP and shouldn’t it be fully stocked by now? It speaks to the treacherous challenge of forecasting in a time of crisis.

And finally, it includes some of