THE MILLENNIAL FINANCIAL HEALTH REPORT: How the largest generation is saving and managing their money, and how banks can target products and messaging to reach them

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This is a preview of the Business Insider Intelligence Millennial Financial Health premium research report. Purchase this report here. Business Insider Intelligence offers even more banking coverage with our Banking Briefing. Subscribe today to receive industry-changing financial news and analysis to your inbox.

As the largest living generation by population, and soon income, millennials are a prime target for banks — butovergeneralizations of their financial health make it hard to attract the group.

Millennials have been the subject of misinformation with regard to financial literacy, spending habits, and brand loyalty. In reality, they’re encountering diverse financial milestones,

Read more    Source: businessinsider.com

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