The NTWRK, the Live Nation-backed shopping app for Gen Z, is launching a virtual festival

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SXSW may be cancelled, but the commodification and commingling of multinational corporations and youth and street culture is assured to be alive and well in the COVID-19 era thanks to events like TRANSFER, the new virtual festival from NTWRK — GenZ’s answer to the Home Shopping Network.

The FootLocker, Live Nation, and Main Street Advisors-backed company is working with Edison Chen and his 3125c agency on styling the event. Street artists Futura 2000 is going to serve as the artistic director for the virtual festival slated to take place July 28 and 29, according to a statement from the

Read more    Source: techcrunch.com

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