This is a preview of The Omnichannel Fulfillment Report research report from Business Insider Intelligence. 14-Day Risk Free Trial: Get full access to this and all E-Commerce industry research reports.
Though rising costs associated with online shopping are cause for concern, retailers can leverage their brick-and-mortar stores to enhance the e-commerce experience and streamline the costs to themselves via omnichannel services.
The most essential of these services are buy online, pickup in-store (BOPIS) — a service that allows shoppers to select and pay for an order through an online channel and then come to a physical location
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