The Rise and Fall of J.Crew

J. Crew was arguably the most popular clothing brand in the US in the 2000s. The company filed for bankruptcy in 2020 in the midst of the novel coronavirus pandemic. But sales were declining before the pandemic ever hit, proving the pandemic acted only as a catalyst. This is the rise and fall of J. Crew. Visit Business Insider’s homepage for more stories.

Following is a transcription of the video:

Narrator: At the height of its success, J.Crew and its sister company Madewell were operating in over 100 countries and had over 500 stores. Seen on celebrities, politicians,