The rise and fall of Victoria’s Secret, America’s biggest lingerie retailer (LB)

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Victoria’s Secret is the largest lingerie retailer in the US and has been for several decades. It has had a powerful role in defining what sexy is in the modern day via its racy lingerie and annual runway shows. But after achieving explosive success in the late 1990s and 2000s, the brand has struggled in more recent years and has been accused of losing relevance.  Here’s the story of the rise — and more recent fall — of the brand.       Visit Business Insider’s homepage for more stories.

You’d be hard-pressed to find anyone in the

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