THE SMART SPEAKER REPORT: Smart speakers could be the fastest-growing digital platform ever — here’s how to engage with customers through the devices

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This is a preview of The Smart Speaker research report from Business Insider Intelligence. Purchase this report. Business Insider Intelligence offers even more technology coverage with Connectivity & Tech Pro. Subscribe today to receive industry-changing connectivity news and analysis to your inbox.

The smart speaker has been a runaway success in the handful of years since it hit the market, catapulting from obscurity to the peak of sales lists and cementing itself in the public consciousness.

According to primary survey data from Business Insider Intelligence, as many as half of US respondents reported living in a home

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