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Sanrio, the Japanese conglomerate behind “cute” merchandise like Hello Kitty, presides over thousands of brands—making the task of keeping track of licenses and collecting royalties a tall order. To streamline its licensing operations, Sanrio turned to Brainbase, a Los Angeles startup run by a 23-year-old wunderkind named Nate Cavanaugh.
Launched last summer, Brainbase has already amassed a diverse customer list that includes BuzzFeed, home decor maker Kathy Ireland, and the Vincent Van Gosh museum. And on Tuesday, Brainbase announced it has raised $8 million in a Series A funding round led by Bessemer Venture Partners and other investors, including Rent-the-Runway
Read more Source: fortune.com