To Tackle New Senior Care Challenges, MA Plans Lean Further into Social Determinants of Health

For years now, home care providers have drooled at the thought of contracting with Medicare Advantage (MA) plans. Now amid the coronavirus, agencies could have the chance to accelerate their MA strategies.

Seniors are being forced to become more isolated than ever to mitigate their risk of catching the COVID-19 virus. In turn, MA plans are paying newfound attention to social determinants of health, presenting opportunities for home care companies to fill their needs.

One example of a plan introducing new benefits in light of the COVID-19 emergency is Brand New Day, a MA prescription health plan available