WarnerMedia tries to simplify HBO branding by sunsetting HBO Go and renaming HBO Now

WarnerMedia is hoping to make things simpler for anyone wondering whether to get HBO Max, HBO Go or HBO Now.

Back in simpler times, there were only two HBO streaming apps — Go for cable subscribers, and Now for viewers who wanted a standalone streaming subscription. Then the company launched launched HBO Max last month.

Content-wise, Max encompasses the HBO library plus a bunch of additional movies and shows. Meanwhile, from an app perspective, it was released as an update to HBO Now … except on Fire TV and Roku, where WarnerMedia has yet to reach a deal

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