White female founders face a reckoning over racism

“I’ve failed.”

“An apology.”


White female founders spent the weekend apologizing for their behavior—some of it racist—as the social movements that have taken over American streets extended to Instagram.

The highest-profile reckoning came at Reformation, the popular women’s clothing brand known for its commitment to environmental sustainability. A former general manager according to her LinkedIn profile, Elle Santiago, posted about being “overlooked and undervalued as a woman of color,” quickly prompting others to share more specific allegations about the behavior of Reformation’s founder, Yael Aflalo. Aflalo, who stepped down as CEO in 2018, responded with

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