Why does consistency in web design matter?

When it comes to digital interfaces, consistency has massive value. As we surf through the web, we find dozens of websites in many different styles, yet most of them have similar page elements. But to be both effective and appealing, one of the most important factors in a page design is its consistency. 

But how do we reach consistency? The need for being consistent in web design is one of the first things many web designers learn. But even though it is a vital element of good design, this can be difficult to reach. In this article, we will