Why your next bottle of rosé probably won’t be French

It’s been charged that millennials killed wine (right down to the cork). Regardless of how true or not that might be, they certainly haven’t killed rosé.

On the contrary, they’re probably responsible for its revival. And while many naysayers might have thought rosé was a flash in the pan a couple of years ago, it’s not fading to black.

“For a long period in the U.S., rosé wine had an image of being a sweet, fruity wine, which held the variety back from greater acceptance,” says Ryan Lee, IWSR market analyst. “French producers successfully marketed and expanded tastings over

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